Momentum is one of Ireland’s leading innovation and entrepreneurship specialists, recognised as thought-leading strategists, facilitators, and educators in transformation through innovation. Celebrating 20 years in business in 2023, Momentum’s team spans 24 staff and specialists who deliver over 50 innovation and entrepreneurship programmes per annum, through in-person training, facilitation, mentoring and web-enabled distance learning, specifically webinars and e-learning environment. Each year they equip over six hundred learners through their sought-after classroom training courses and thousands of others through Momentum’s blended learning and online courses.
As the lead dissemination partner on Accelerate Future HEI, Momentum brings forth its expertise in generating the best possible impact on national, regional and international levels. With marketing at its core, Momentum operates an in-house marketing division specialising in brand development, content generation, communication, public relations strategies, digital media, and social media development of high-impact promotional campaigns.
As one of the three acceleration partners, Momentum’s activities underpin the work done by the testing partners. They will be responsible for creating awareness and understanding of the importance of Entrepreneurial and Innovative Universities, and also raising awareness about acceleration services and methodologies. They will do this by developing a dissemination and sustainability plan to support the integration of all stakeholders in the different phases of the project and outline how they will widely share and promote the project results and outputs; as well as set the foundation for further implementation of the results of the project beyond the lifetime of the project.
Samantha Carty, Momentum Lead shares, “We have put in place the best channels to promote Accelerate Future HEI and created a strong, clear visual identity to engage our target audience. We plan to use carefully crafted interesting content including high-impact design, blogs, promotional materials, e-zines, a dedicated website, infographics, videos and multiple social media channels to maximise reach and impact.” Momentum is excited to be the brand and communication architect behind Accelerate Future HEI.